Green product purchase intention: impact of green brands, attitude, and knowledge
نویسندگان
چکیده
منابع مشابه
Normative Dimensions’ Preferences Towards Intention to Purchase Green Food Product
Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...
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ژورنال
عنوان ژورنال: British Food Journal
سال: 2016
ISSN: 0007-070X
DOI: 10.1108/bfj-06-2016-0295